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Brand Identity Design
Logos, type, colour and voice — a complete identity your customers recognise at a glance and remember for years. 200+ projects delivered.
The service
What this covers
An identity is not a logo — it’s the whole personality of your business, made visible. I start with positioning: who you are for, what you refuse to be, and the one idea people should remember.
Then comes the craft: wordmark, symbol, typography, palette, imagery rules and the guidelines that keep everything consistent long after launch.
What’s included
A complete identity kit
Logo & wordmark suite
Primary, secondary and mono marks plus favicon — drawn as vectors, tested at every size.
Typography & colour
A type pairing with real personality and a palette specified for print, screen and signage.
Brand guidelines
A practical rulebook — usage, spacing, don’ts — your team will actually open.
Launch assets
Business cards, social kit, letterhead and one hero application — packaging, livery or signage.
Process
How an identity is born
Position
A half-day workshop that pins down audience, rivals and the idea worth owning.
Explore
Three distinct creative routes — moodboards to marks — presented in person.
Refine
One route, pushed hard: kerning, colour proofs and real-world mockups.
Launch
Guidelines, files and assets — plus a launch checklist for rollout day.
Questions
Identity design FAQs
How much does an identity cost?
Fixed packages start from a focused logo refresh up to a full identity with guidelines — quoted after a short discovery call, never vague.
Can you rename us too?
Yes. Naming sprints — with trademark prescreening — can open any identity project.
Do you design packaging and print?
Absolutely. Print finishing — foil, duplex, embossing — is planned from the first sketch, not bolted on at the end.
Give your brand a face.
One workshop, three routes, one unforgettable identity. Tell me where your brand needs to go.
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