Overview
A portfolio that reads beautifully
Texter publishes essays, newsletters and brand collaborations — three rhythms that were fighting on one cluttered homepage. I separated them into distinct reading modes with one shared design language.
The case-study template does the heavy lifting: every collaboration follows the same narrative arc, so sponsors immediately understand the value.
Approach
Challenge, solution
The challenge
Three content types, one audience, zero hierarchy — visitors bounced before finding the work that mattered.
The solution
Reading-first templates with generous measure, a warm paper palette and sponsor stories framed as proof.
Deliverables
Art direction, responsive templates, newsletter styling and an editing handbook she still uses.
Outcome
Sponsor enquiries now arrive with the case studies already read — calls start at pricing, not persuasion.
Want work like this?
Tell me about your site, your readers and your timeline — I’ll reply with first thoughts and a fixed quote.
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