Overview
Clarity that converts
Northbeam’s old site described everything and explained nothing. I ran a positioning sprint with the founders, then rebuilt the site around one promise per page — each with its own proof, demo and trial path.
A modular page system means the marketing team ships new campaign pages weekly without touching the design files.
Approach
Challenge, solution
The challenge
Feature lists instead of a story — visitors understood the software no better on exit than on entry.
The solution
One promise per page, proven three ways — product shots, customer words and a try-it moment.
Deliverables
Messaging framework, landing system, illustration direction and launch campaign assets.
Outcome
Sales calls start warmer — prospects arrive quoting the site back at the team.
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Landing pages that explain, prove and convert — built as a system your team can run.
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