Overview
Book the feeling first
Nobody books a tour from a spec sheet — they book the sunset they can already see. I led with full-bleed photography and guest stories, then made the practical stuff (dates, group size, price) effortless.
The checkout went from seven anxious steps to three calm ones, with plain-language policies at the exact moment doubts appear.
Approach
Challenge, solution
The challenge
Gorgeous trips trapped in a clunky booking engine — travellers dreamed, then abandoned.
The solution
Story-led tour pages with sticky booking, live availability and a three-step checkout.
Deliverables
UX research, search and booking flows, interface design and a photo direction guide.
Outcome
Bookings now complete on mobile, at midnight, halfway through the dreaming — as they should.
Want work like this?
Booking flows, checkouts, search — if travellers use it, I’ll make it feel like part of the trip.
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