Overview
Cards with character
Blog cards are the hardest-working component on any publication — and the most neglected. Fieldnotes treats them as tiny editorial posters: image-first, type-led and honest about what’s inside.
Every card ships with accessible markup, lazy-loading patterns and three density modes, from breezy magazine grids to dense newsroom walls.
Approach
Challenge, solution
The challenge
Publishers needed variety without chaos — dozens of layouts that still feel like one publication.
The solution
One spacing scale, one type scale, endless arrangements — constraint as a creative engine.
Deliverables
50+ card components, theme tokens, usage docs and a starter blog built on the kit.
Outcome
Publishers theme the whole kit in an afternoon — and readers finally click past the fold.
Need a system like this?
Component kits, blogs, publications — if it repeats, I’ll systematise it beautifully.
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